Category: Business
Course: Marketing Management
Description of the Course
This course emphasizes the importance of a properly structured and efficiently implemented marketing strategy that will help the organization achieve its goals and objectives in its target markets. Its intention is to help the students realize the benefits an organization can have by creating and delivering value to its customers as well as its stakeholders. In addition to this, it highlights the importance and application of various tools such as branding, segmentation and targeting, and pricing and distribution amongst others that are vital in order for the organization to achieve the aforementioned goals and objectives.
Career pathway
- Advertising account executive
- Advertising account planner
- Advertising art director
- Marketing researcher
- Marketing executive
- Media buyer
- Media planner
- Public relations account executive
- Public relations officer
- Sales promotion account executive
- Social media manager
- Business adviser
- Event manager
- Product manager
- UX designer
- Web content manager
What will I learn?
When you take this course, you will learn the importance of Marketing, in line with marketing activities including environmental analysis, market research, product development and pricing strategies. In addition to this you will learn how Marketing defines the process for creating and satisfying customer needs and wants in the marketplace.
What’s include in the price pack?
- Notes to read
- Videos
- Final Exam
- Certificate
